In a recent partnership, Riot Games is partnering with Rihanna’s makeup brand Fenty to promote their new game Arcane. The 10-year old company that has been pioneering the esports industry for over 20 years now will be pushing its newest title using this celebrity tie-up.
The future of beauty in the digital era is here. Riot Games, developer and publisher behind popular game League of Legends has partnered with Fenty Beauty to promote their latest launch Arcane. Since its release on March 6th, it’s already had more than 1 million downloads worldwide across all platforms including PC/Mac, iOS + Android.The game is the brainchild of the immensely popular Riot Games, which has over 100 million players. The company partnered with Rihanna’s makeup brand Fenty to promote Arcane during its launch week on May 7th.
Fenty is a makeup brand that has partnered with Riot Games to promote its latest game, Arcane. The partnership will include in-game content and cosmetics.
Riot Games is teaming with Fenty Beauty. File this one in the basket where I save all the bizarre cross-promos for a sarcastic end-of-the-year piece.
For those of you who aren’t into makeup, which seems to be the majority of you based on your confused reaction to the Animal Crossing New Horizons/Colourpop collab post I did a while back, Fenty Beauty is a massive affordable-luxury makeup brand founded and run by music superstar and billionaire Rihanna, the world’s wealthiest female musician. If you’re into cosmetics, you’ve probably got something from this line. (Her highlighters come highly recommended.)
Your next question is, of course, why. Well, I can tell you: it’s all down to Riot’s Arcane’s debut on Netflix tomorrow.
“Through this formal relationship, Fenty Beauty will select beauty looks for Riot Games and content, with the goal of highlighting the multidimensional and diverse beauty environment that embraces beauty in all of its forms – even animation!” Fenty Beauty and Riot will push the limits of cooperation throughout this relationship, both in and out of game, to highlight the significance of community in gaming and beauty. Fenty Beauty will provide VIP beauty experiences and gifts at the Riot Games headquarters in Los Angeles on November 6th at 5PM PST to commemorate the launch of Arcane and begin off this innovative relationship. The worldwide three-episode debut of Arcane – the first TV-series based on the League of Legends universe – will air on Netflix on Saturday, November 6 at 7 p.m. PST, and will trace the beginnings of two famous League champions and the force that would drive them apart.”
Hey, I didn’t claim it would make sense when I said I’d answer the question.
Frequently Asked Questions
What is Fenty beauty marketing strategy?
A: Fenty beauty is a marketing strategy used by Rihanna in which the artist produces multiple products, ranging from cosmetics to fragrances. The goal of this strategy is to make more money for the company
What company owns Fenty skin?
A: Fenty is a cosmetics company, which was founded in 2017 by celebrity make-up artist Chris Benz.
Does Rihanna own all of Fenty beauty?
A: No, Fenty beauty was started by Rihanna herself and it is not a company.
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